Comprehensive Commercial Real Estate Analysis
In today’s competitive real estate market, having a thorough understanding of your commercial property can make all the difference. Whether you’re a property owner or an investor, conducting a comprehensive commercial real estate analysis is crucial for making informed decisions and maximizing your property’s value. This guide will walk you through our structured approach, emphasizing the importance of each step in the analysis process.
Our team is highly experienced in commercial real estate, and we’ve learned a few things along the way. One thing we’ve learned is how much more successful (and smooth) the process is when we do all the research up front.
Defining the Property
We conduct a review of public records, catalog the legal aspects of the property including address, building size, parcel size, land use, zoning, ownership and taxes. This element defines the property and may make evident aspects of the assignment that require a closer look.
Digging for Deeper Details
What Sets Us Apart?
What Sets Us Apart?
Defining the Property
We conduct a review of public records, catalog the legal aspects of the property including address, building size, parcel size, land use, zoning, ownership and taxes. This element defines the property and may make evident aspects of the assignment that require a closer look.
Digging for Deeper Details
Competitive Market Analysis
Our Competitive Market study works to identify a number of properties, leased or sold recently, that are truly competitive with yours. Additionally, we identify all of the properties that are currently “on the market” that will likely compete with your property for tenants or buyers. This element of our research allows us to come to a competitive value range for your property.
When determining the competitive value range for a property our team will use one of three approaches: the cost approach, the comparative approach, or the income approach. Which approach is the most relevant depends on the market. When evaluating a property using the income approach specifically, we leverage our experience and knowledge of the location and current commercial real estate market to determine the right capitalization range to apply.
Owner’s Goals & Expectations
The goals and objectives you have for your property are the driving force behind our assignment and we work hard to understand them in order to structure a transaction that meets your goals within your time frame.
Defining the Property
We conduct a review of public records, catalog the legal aspects of the property including address, building size, parcel size, land use, zoning, ownership and taxes. This element defines the property and may make evident aspects of the assignment that require a closer look.
Financing Assessment
Market financing conditions play an important role in the valuation and the sale of a property.
Our team of specialists have knowledge and relationships in the lending world that can contribute insight to financing a purchase. A commercial real estate financial analysis ensures that we can structure deals that are financially viable and attractive to both sellers and buyers.
Buyer/Tenant Perspective
Our Target Market Generator allows us to use a systematic analysis of the features and benefits of your property. We then couple that information with a thorough understanding of the uses and users in that marketplace, including any which are missing. After completing that work, we identify general and specific organization targets for the offering of your property.
Asking the Right Questions
Your aspirations are the driving force behind the assignment. We ask the right questions
throughout this process to better understand your goals and expectations. This information helps us to structure a marketing program and ultimate transaction that meets your desired outcome within your defined time frame.
Digging for Deeper Details
This level of research sheds a brighter light on the property, its unique characteristics and
details that will inform our marketing strategy for the property. This element uncovers demographics, traffic counts, parcel dimensions, road frontage, flood zone and wetlands, utilities, neighboring land uses, and a variety of other details that lead us to an understanding of the property’s features. We also visit the site to gauge its condition, its proximity to other uses, collect data on structures and facilities, and snap photographs. This information is critical to effectively assigning a value and marketing your property effectively.
Marketing Your Property
Effective marketing is crucial for attracting the right buyers or tenants. By providing a commercial real estate analysis, we can find the best route for marketing your property to potential buyers or tenants. Our exclusive technology provides an efficient channel to reach buyers and tenants increasing property exposure, while maximizing internet coverage through multiple commercial property search engines.
Online Marketing
We subscribe to a number of regional and national exposure marketing sites tailored to
business sales and commercial real estate sales and leasing.
Social Media
Engaging posts and ads on social media platforms drive interest and engagement. New listings are posted to the Commercial Division social media accounts (Facebook, Instagram, LinkedIn and Twitter) as well as to the listing agent’s social media accounts.
Onsite Signage
Professional signage at the property site captures the attention of passersby. Our highly visible signs feature the Commercial Division logo, toll free phone number, measure 4’ x 4’ or 4’ x 8’ and are mounted on sturdy posts. Custom signs are also an available option.
Syndication
Our syndication efforts ensure your property is listed across multiple platforms, increasing visibility. Third-party sites where your property may appear are Brevitas.com, BHHSFLPCommercial.com, GulfCoastCMLS.com, Zillow.com, Realtor.com, Officespace.com, 42floors.com, CityFeet.com, BHHSCRE.com, Rofo.com, PropertyShark.com, PascoEDC.com, TampaBayEDC.com, and more.
Email Marketing
We leverage our extensive email list to promote your property to interested parties. Email distribution includes, but is not limited to users of LoopNet, Catalyst CIE, and Crexi; trade and industry associations, broker networks, builder, developer or investor databases, your agent’s contact list, and all agents with Florida Properties Group.
Direct Mail
We can generate targeted lists of potential buyers or tenants who may have interest in your property. Types of direct mailing media most often employed are full-color jumbo postcards and a personally addressed letter.
Industry Networking
Our agents maintain memberships with a variety of associations and organizations. Through these networks, our agents will directly promote your property as well as gain insight on potential buyers or tenants.
Door Knocking
Face to face targeted marketing may seem ‘old fashioned’, however, in person promotion of your property to targeted buyers or tenants, offers a level of communication that’s not achieved otherwise.
Leveraging Cutting-Edge Technology
In today’s fast-paced digital world, leveraging technology can make a significant difference in marketing commercial real estate properties. Our innovative platforms incorporate advanced analytics to provide unparalleled insights and efficiency. This not only attracts a broader audience but also facilitates smarter decision-making by providing real-time data and analytics. Our clients benefit from a streamlined process that maximizes exposure and optimizes the property’s market positioning.
Tech Tools
We subscribe to a number of GIS tools, property databases and cloud-based applications that give us the power to meet, access data, create reports, and draft documents in and out of the office at any time.
- CoStar
- Crexi
- Dotloop
- Dropbox
- Google Drive & Docs
- GoTo Meeting
- Esri
- LandVision
- OneDrive
- RLT (Real Estate Trac)
- Zoom
- Sharepoint
- Smart Real Estate Data
- CoStar
- Crexi
- Dotloop
- Dropbox
- Google Drive & Docs
- GoTo Meeting
- Esri
- LandVision
- OneDrive
- RLT (Real Estate Trac)
- Zoom
- Sharepoint
- Smart Real Estate Data
Follow Up
Follow up begins with the basics – weekly review of online marketing activity, timely response to inquiries, and investigation of leads. This is part of our systematic process for following up with everyone we meet, talk and correspond with regarding your property.
Reporting
We can provide you with regular and timely feedback on the results of our marketing efforts. Our reports may include website views/clicks, email or phone inquiries, showings and offers.
Ready to get started with your own personalized commercial real estate analysis?
Contact Berkshire Hathaway HomeServices Florida Properties Group’s Commercial Division today to schedule your personalized consultation.
Whether you’re looking to buy, sell, lease, or invest, we’re here to help you make great decisions.