Marketing & Technology
in our Commercial Real Estate World
In the fast-paced world of commercial real estate, effective marketing and technology tools are paramount for success. But what exactly does it take to stand out in the crowded marketplace? When seeking the right commercial real estate firms, you want a partner who not only understands the nuances of the market but also has the resources and creativity to elevate your property’s visibility. Let’s dive deeper into the strategies that make our approach unique and successful, as well as what sets us apart.
Understanding Your Property Inside and Out
Getting to know your property is the first step in a successful commercial real estate marketing strategy. We don’t just scratch the surface; we dig deeper to gather every essential detail that can influence value and appeal to potential buyers or tenants. Our thorough examination includes a myriad of factors: demographics, traffic counts, parcel dimensions, road frontage, flood zones, wetlands, utilities, and neighboring land uses. But that’s not all—our dedicated team goes the extra mile, visiting the site to assess its condition, proximity to other uses, and collecting detailed data and photographs.
Crafting a Strategy
Based Entirely On Your Personal Goals
Every successful marketing plan starts with understanding your objectives and aspirations. We believe that asking the right questions is key to aligning our strategies with your vision. By engaging in open dialogues, we can develop a tailored marketing program that fits your needs and central goals.
Whether you’re looking to sell promptly, attract a specific type of tenant, or simply increase your property’s visibility, we personalize our approach to ensure the best outcomes. Your goals drive our strategy, and we’re committed to helping you achieve them.
Competitive Market Analysis
Positioning Your Property Right
Understanding the competitive landscape is crucial in commercial real estate marketing. That’s why we conduct a comprehensive competitive market analysis, comparing your property with similar ones that have recently been leased or sold. With this information, we establish a competitive value range to help you understand how your property measures up.
We also keep an eye on properties currently on the market that might compete with yours. This insight is not just valuable; it’s essential for positioning your property in a way that will attract interest and offers. By staying informed on market trends and pricing strategies, we ensure that you are always ahead of the curve.
How We Market Your Property
Online Marketing
We leverage regional and national exposure marketing sites specifically tailored to business sales and commercial real estate sales and leasing.
Direct Mail
We target potential buyers or tenants through direct mail campaigns using full-color jumbo postcards and personalized letters.
Social Media
New listings are promoted on the Commercial Division’s Facebook and LinkedIn accounts as well as on the listing agent’s social media accounts.
Industry Networking
Our agents maintain memberships with various associations and organizations, enabling them to directly promote your property and gain insights into potential buyers or tenants.
Syndication
Your property will be featured on leading third-party sites such as Brevitas.com, BHHSFLPCommercial.com, GulfCoastCMLS.com, Zillow.com, Realtor.com, Officespace.com, 42floors.com, CityFeet.com, BHHSCRE.com, Rofo.com, PropertyShark.com, PascoEDC.com, TampaBayEDC.com, and more.
Email Marketing
Our email distribution includes LoopNet, Catalyst CIE, Crexi, trade and industry associations, broker networks, builder, developer or investor databases, and our agent contact lists.
Onsite Signage
Highly visible signs featuring the Commercial Division logo are placed onsite. Custom signs are also available.
Door Knocking
Face-to-face marketing may seem old-fashioned, but it provides a level of communication that can’t be achieved otherwise. Our agents personally promote your property to targeted buyers or tenants.
Leveraging Technology
for Superior Service
Advanced Technology Tools
We subscribe to an array of GIS tools, property databases, and cloud-based applications like Crexi, Costar, Dotloop, Dropbox, Google Docs, GoToMeeting, Esri, LandVision, OneDrive, RLT, Zoom, SharePoint, and SMART Real Estate Data. These tools enable us to meet, access data, create reports, draft documents, and collect signatures seamlessly, whether in the office or on the go.
Systematic Follow-Up
Our follow-up process includes weekly reviews of online marketing activity, timely responses to inquiries, and thorough investigations of leads. We keep you informed with regular and timely feedback on the results of our marketing efforts, including website views/clicks, email or phone inquiries, showings, and offers.
Creating Buzz
through Online Marketing
In today’s digital age, online marketing is a game changer. We leverage both regional and national exposure through marketing sites specifically tailored for business sales and commercial real estate transactions. But it doesn’t stop there! We syndicate your property to leading third-party platforms including Brevitas.com, GulfCoastCMLS.com, Realtor.com, and many more, ensuring that your property reaches a wide audience of potential buyers and tenants.
Harnessing
Social Media for Maximum Visibility
The role of social media in today’s marketing landscape cannot be overstated. New listings are actively promoted across various social media accounts, including Facebook and LinkedIn, greatly enhancing your property’s visibility. Our team knows how to create engaging posts and visuals that resonate with potential buyers or tenants, making your listing pop in crowded feeds.
We also ensure that cohesive branding shines through in all posts, emphasizing your property’s unique attributes while maintaining professional integrity.
Networking
Building Relationships that Matter
Our agents are actively involved with various associations and organizations, thereby maintaining vital connections within the industry. This networking allows us to promote your property directly to potential buyers or tenants, gaining insights that can be instrumental in the sales or leasing process. Relationships matter in commercial real estate, and our extensive network helps us leverage valuable contacts to your advantage.
Why Choose Us?
When it comes to commercial real estate marketing, we stand out for several reasons.
Comprehensive Property Definition
We provide detailed analysis to inform our strategic marketing approaches.
Innovative Technology Integration
Our cutting-edge tools enhance online marketing and visibility.
Personalized Consultation
We understand your goals for tailored marketing programs.
Exclusive Financing Insights
Access to our valuable financing relationships and knowledge is a significant asset.
Local Market Expertise
Deep understanding of local trends allows us to provide actionable insights.
Ready to join our community?
At Berkshire Hathaway HomeServices Florida Properties Group’s Commercial Division, we’re more than just a commercial real estate firm; we’re a community dedicated to helping you attain your goals.
Our expertise, commitment to technology, and personalized service are poised to make a real difference in how your property is marketed.
So, are you ready to take the next step? Let’s cultivate a successful path forward together in the commercial real estate market!